The TMS-EEG study sponsored by Cook Children's Health Care System aims to investigate the therapeutic potential of rTMS in improving motor function in children with Cerebral Palsy (CP). Given the high prevalence of CP and the significant long-term healthcare costs associated with its management, successful outcomes could position this intervention as a valuable addition to pediatric rehabilitation therapies. The study's focus on enhancing neural plasticity may attract interest from healthcare providers and payers seeking innovative solutions to reduce rehabilitation times and costs. Additionally, the use of advanced neuroimaging techniques like TMS-EEG may enhance the study's credibility and appeal to potential investors and collaborators in the neurotherapeutics space.