The 'Old School Hip Hop' program, sponsored by Columbia University, represents an innovative approach to dementia education targeting both children and their parents. The program's focus on enhancing dementia literacy and reducing stigma in diverse communities, particularly among Spanish-speaking families, positions it well within the growing market for Alzheimer's Disease awareness and education initiatives. As the prevalence of Alzheimer's continues to rise, effective educational programs that engage younger demographics may attract interest from healthcare providers, educational institutions, and non-profit organizations focused on dementia care. The inclusion of Spanish-speaking families also highlights a strategic move to address health disparities in underserved populations, potentially opening avenues for partnerships and funding opportunities. The completion of this trial may provide valuable data to support future funding applications and collaborations aimed at expanding dementia education initiatives.