eMOMS 2.0, sponsored by the University of Kansas Medical Center, aims to address postpartum weight retention and lactation duration among overweight or obese women. This study leverages a mobile health application to deliver a comprehensive intervention combining breastfeeding support with a diabetes prevention program. Given the increasing prevalence of obesity and diabetes, particularly in postpartum women, this study targets a significant market segment. The findings could inform future interventions and health policies, potentially leading to partnerships with healthcare providers and mHealth companies. Competitive implications include the growing interest in digital health solutions and maternal health programs, indicating a need for diligence in assessing existing and emerging competitors in this space.