The study, sponsored by Universidad Miguel Hernandez de Elche, investigates the impact of heel cups on postural stability in children aged 8-12 with varying BMI. Given the rising prevalence of childhood obesity and associated musculoskeletal disorders, this research addresses a significant public health concern. If successful, the findings could support the commercialization of heel cups as a preventive and therapeutic intervention in pediatric populations, potentially leading to partnerships with orthopedic device manufacturers. The absence of existing evidence on the stability effects of heel cups presents a competitive opportunity for differentiation in the pediatric orthopedic market. Stakeholders should consider the implications of these findings for product development and marketing strategies targeting both healthcare providers and parents.