The Virtual Seating Coach (VSC) is positioned to enhance the quality of life for ALS patients by improving wheelchair functionality and reducing the incidence of pressure injuries and associated pain. Given the increasing prevalence of ALS and the aging population, there is a significant market opportunity for assistive technologies that improve patient care. The collaboration with Permobil, Inc. suggests a strategic partnership that could facilitate market penetration and reimbursement pathways, despite current insurance coverage limitations. The findings from this study may provide valuable data to support future reimbursement negotiations and expand the clinical use of VSC in similar patient populations, potentially leading to a competitive advantage in the assistive technology market.