The Tu Salud Si Cuenta (TSSC) media campaign, sponsored by The University of Texas Health Science Center, aims to address obesity and diabetes prevalence among disadvantaged Mexican-Americans along the U.S./Mexico border. The campaign employs behavioral journalism and community outreach to promote healthier lifestyles. Given the rising obesity rates and diabetes incidence in this demographic, the campaign's findings could inform future public health initiatives and interventions. The potential for scalability and adaptation of this model to other underserved populations presents a significant market opportunity. Collaborations with health organizations and potential funding from public health grants could enhance the campaign's reach and impact. The competitive landscape includes other community health initiatives targeting similar demographics, necessitating a focus on unique messaging and community engagement strategies to differentiate TSSC.