The CoPILOT study, sponsored by the University of British Columbia, aims to validate a novel training approach for powered wheelchair users with cognitive impairments. This pilot study addresses a significant market need, as powered wheelchairs can cost between $10,000 and $30,000, and inadequate training can lead to suboptimal use and increased social costs. The potential for improved mobility independence and quality of life positions CoPILOT favorably within the rehabilitation technology market. Collaborations with organizations such as the Alzheimer Society of Canada and the Rick Hansen Foundation further enhance its credibility and outreach. The results could pave the way for a larger randomized controlled trial, which may attract interest from investors and stakeholders in the assistive technology sector.