This randomized controlled trial investigates the health benefits of a walking program conducted in a high-quality natural tourism environment compared to a conventional institutional setting. The target population consists of sedentary, overweight older women, a demographic that is increasingly recognized for its health challenges and potential market for wellness interventions. The findings could have significant implications for the development of exercise programs and wellness tourism, potentially influencing market strategies for health-focused travel and rehabilitation services. The results may also attract interest from stakeholders in the healthcare and wellness sectors, particularly those focused on aging populations and preventive health measures.