The proposed study aims to evaluate the effectiveness of the Recovery Record smartphone application as a treatment for bulimia nervosa and binge eating disorder, addressing significant barriers to treatment accessibility and privacy. Given the high prevalence of these disorders and the low treatment-seeking rates, this app-based intervention could tap into a substantial market of individuals seeking discreet and accessible care. However, the study's withdrawal due to funding issues raises concerns about the viability of further development and commercialization. Competitively, the app is positioned in a growing digital health market, but it faces challenges from other mental health and eating disorder management applications. Diligence should focus on potential partnerships with healthcare providers and the need for robust funding to support further research and development.