The University of Ottawa's pilot study explores the efficacy of an eHealth intervention aimed at increasing physical activity among overweight or obese women aged 18-65. Given the rising prevalence of obesity and associated chronic diseases, this intervention addresses a significant public health concern. The integration of wearable technology with autonomy-supportive behavioral strategies may offer a novel approach to enhancing physical activity levels in this demographic. The findings could inform future commercial applications in health tech, particularly in developing targeted interventions for women's health. Competitively, this study positions the University of Ottawa within the growing market of digital health solutions, emphasizing the importance of personalized and supportive health interventions. Diligence implications include assessing the scalability of the intervention and potential partnerships with wearable technology companies.