The study investigates the effectiveness of an exercise program in alleviating postpartum depression among women in Turkey. Given the reported prevalence of 23.8% for postpartum depression in the region, there is a significant market opportunity for non-pharmacological interventions that can be integrated into maternal healthcare. The findings could support the development of exercise-based therapeutic programs, potentially leading to partnerships with healthcare providers and wellness organizations focused on maternal mental health. Competitive implications include positioning against pharmacological treatments and other behavioral therapies, emphasizing the cost-effectiveness and accessibility of exercise interventions.