The study sponsored by Chengdu Sport University aims to explore the efficacy of varying intensities of Muscle Isometric Contraction (MIC) in treating symptoms of Knee Osteoarthritis (KOA) among elderly women. Given the increasing prevalence of KOA in aging populations, this intervention could address a significant unmet medical need. The potential for non-pharmacological treatment options may appeal to healthcare providers and patients seeking alternatives to traditional pain management strategies. The competitive landscape includes existing physical therapy modalities and pharmacological treatments, necessitating a thorough diligence process to assess market entry strategies and potential partnerships.