This study, sponsored by St Mary's University College, explores the impact of gene-based personalized dietary and physical activity interventions on adiposity indices in university students aged 18-25. The market for personalized nutrition and health interventions is growing, driven by increasing awareness of obesity and related health issues. The competitive landscape includes various companies focusing on genetic testing and personalized health solutions. The study's outcomes could provide valuable insights into the efficacy of genetic personalization in dietary and physical activity recommendations, potentially leading to commercial applications in health and wellness sectors. Diligence implications include assessing the scalability of findings and the potential for partnerships with health tech companies.